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Arthur Lee Dietrich-Croy is a Creative Strategist and Part-Time Futurist creating products of necessity and balanced experiences.

Recently a Design Lead at Ziba he drove collaboration and systems thinking across various disciplines, mediums and categories. With a decade of experience and a lifetime of love for discovering the meaning of objects, interactive spaces and movement, Arthur Lee has developed new primal stories to create lasting experiences. Balancing the abstract and the actionable, he deconstructs potential futures to translate the unseen connections between people, things, space, information, and time. From small bespoke objects to digital interactions and retail environments, he works with an emphasis on creating integrated experiences, realizing good intentions, and positively impacting behavior.

He has collaborated on future visions for Intel, Seagate, Oster, and SC Johnson, produced award winning products with Adidas, Best Buy, and Wired Magazine, and supported rising startups such as Freespira, Hemex Health, Outernet, and Prism Health.

When he isn’t trying to save the world he focuses on exploring, time, ritual, self care, and rhythmic harmony through interactive objects, experiences and performances. 


Worked for

Outernet / Ziba / Rocketship / Fitch / EVS Sports / Cycra


Worked with

Adidas / Amplified / Brunton / Cascade Aids Projects / Hemex Health / Goal Zero / Intel / Logitech / Nautilus / Oster / Outernet / Philips / Primus / Seagate / SC Johnson / Starbucks


Let's work together

arthurlee@aldc.co

2324 SE Belmont St
Portland, OR 97214